Brand Design for Dragon Shen
Dragon Shen is a small business specialising in Traditional Chinese Medicine and spiritual healing. The client was after a refreshing and vibrant brand identity that fit into the health industry and her intuitive practices. Elements of nature is represented through watercoloured illustrations of leaves and crystals. The choice of typography to be expressive and flowing for the mythological word ‘Dragon’ while complimented with a more classic and traditional serif for the word ‘Shen’ known as the spirit which grounds the overall brand.